Frequently Asked Questions

Customer data made simple and usable

General

WHAT IS GoFETCh?
GoFETCh is an easy-to-use technology platform for consolidating, cleaning and processing your customer data. It can also be used to build rich customer profiles and make these available to your team via a user-friendly interface, or to your 3rd party systems via a number of flexible connection methods.
HOW CAN I GET MY DATA INTO GoFETCh?
GoFETCh is completely technology-agnostic and provides simple ways to plug into whatever you already have. Drag and drop your files, set up an automated connection for your webforms, or use one of our supported integrations. You can even use our REST API If you are tech savvy or have a developer on hand.
HOW DOES GoFETCh CLEAN MY DATA?
GoFETCh automatically applies standard cleansing rules to all data that you collect and consolidate into your account. These include applying case sensitivity, formatting date values, cleaning up mobile numbers and substituting special characters. It also removes duplicates and excludes junk data which can be accessed for ongoing monitoring and measurement.
HOW DOES GoFETCh ENRICH MY DATA?
Using your existing data, GoFETCh has built-in features to enrich your geo location fields, clean your mobile numbers and validate your email addresses. You also have the ability to apply data modelling rules so that you can segment your data and shape it to your liking.
WHAT IS A SINGLE CUSTOMER VIEW?
It is a central, aggregated view of your customer in rich detail, using data from all your disparate systems, from website engagements and transactions, to marketing campaigns and CRM data. How you acquired them, their behaviour and interactions with your company across all channels and departments, their value spend and potential, and all the other data that may be critical to you.
HOW CAN GoFETCh INCREASE MY REVENUE?
With your clean, validated and comprehensive customer profiles, you can easily automate your customer communication or run marketing campaigns that are highly targeted, yet completely personalised. Build loyalty programmes that really work or identify and target influencers. You can even use data science engines to develop rich insights and customer segments and make these actionable through GoFETCh.

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