A premier luxury lodge needed a way to integrate ResRequest, the online guest reservations system it uses, with its marketing automation system of choice. Faced with a cul de sac due to API restrictions, the lodge engaged GoFETCH to solve the problem.
We used our BlackBox integration solution to provide them with an affordable, reliable and speedy way to access to their reservations data, without embarking on a large and expensive development project.
The BlackBox Solution
Can’t integrate? We can!
The BlackBox is designed for those tricky 3rd-party systems holding valuable customer data that you just can’t access.
It provides a location for receiving data files or databases from these systems via a data feed at an agreed frequency. It then creates rules for extracting required fields across various data tables and translates codes and IDs into actual values so that these are usable.
GoFETCh then automatically cleans, standardises and validates this data in order to build rich guest profiles and our built-in API automatically posts this clean, usable guest profiling data to clients’ 3rd party marketing systems of choice.
Thanks to the BlackBox, the lodge can now access its online guest and reservations data daily and on their terms.
They are now able to automatically trigger communication with guests upon confirmation through to arrival, to deliver a more personalised and meaningful experience.
The lodge is now also actively engaging with guests after their stays, to deepen customer relationships and promote ongoing interaction, with a view to increasing lifetime revenue.
relationships and promote ongoing interaction, with a view to increasing average lifetime guest revenue.